iPhone 14 may drive me back to Android — where’s the innovation?

Midway through Apple’s “Far Out” event, I couldn’t help but think: I have heard this exact pitch before — countless times. The executives were waxing lyrical about the new iPhone 14 with the same ol’ superlatives and no specifics: it’s faster, brighter, longer-lasting, better, you get the idea. They were speaking of the bigger displays like it’s 2014, which is when Apple first added a “Plus” model to its lineup. 

The tagline confirmed my suspicions that the company is running out of ideas to sell: the new iPhone 14’s tagline is “Big and Bigger” And the 8-year-old iPhone 6’s? “Bigger than Bigger.” 

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